Are iPhone Sales Limited to Apple Fans? Apparently Not.
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Daniel Eran Dilger
Michael Mace of Rubicon Consulting interviewed 460 iphone users–0.01% of the installed base, all users in the US–and published the results in a white paper. Here’s the more interesting bits Mace reported, with a look at how the tech media has worked to sensationalize some of his findings, particularly the unsurprising concept that most iphone buyers are already familiar with Apple’s products.
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