Unlocked iPhones: Bane and Boon for Apple
by Thomas Penberthy
iphone unlockers, while costing Apple millions in subscription-derived revenue that the company shares with authorized carriers, are playing a vital part in growing the iphone market. Owners of unlocked iphones are the epitome of “early adopters;” customers who try current technology ahead of the wave, influencing buying decisions in their peers and stoking demand ahead of Apple’s official entry into a given market. They collectively represent an international beacon of sorts, offering Apple marketing assessment and revenue with no associated marketing or support costs.
Both Apple COO Tim Cook and CFO Peter Oppenheimer have acknowledged this benefit, even though each “locked” iphone brings Apple somewhere between $288 - $432 in monthly subscriber fees from the worldwide mobile carriers with which Apple partners.
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